成都騰訊平臺(tái)信息流廣告怎么投放歡迎咨詢盤古廣告供應(yīng)-b2b網(wǎng)站_b2b電子商務(wù)平臺(tái)【買產(chǎn)品】-上?？谄蚴称酚邢薰?/title><meta name="description" content="騰訊廣點(diǎn)通廣告⑷QQ空間信息流--多圖輪播廣告多圖輪播廣告支持使用3張圖來展示一支廣告，可以承載更豐富、靈活的創(chuàng)意，更適合品牌講好一個(gè)廣告故事。國(guó)內(nèi)外業(yè)內(nèi)的實(shí)踐證明，在移動(dòng)端呈現(xiàn)較豐富的內(nèi)容時(shí)，橫劃的體驗(yàn)比點(diǎn)擊跳轉(zhuǎn)更好。⑸QQ空間信息流--"><meta name="keywords" content="成都騰訊平臺(tái)信息流廣告怎么投放,信息流廣告"><link rel="canonical" href="http://www.cdcfah.com/"/><meta name="applicable-device" content="pc"><link rel="shortcut icon" href="/static/new_net_01/images/favicon.ico"><link rel="stylesheet" href="/static/new_net_01/css/slick.css" /><link rel="stylesheet" href="/static/new_net_01/css/addnew.css"><link rel="stylesheet" href="/static/new_net_01/css/sidenav.css"><link rel="stylesheet" href="/static/new_net_01/css/style.css" /><link rel="stylesheet" href="/static/new_net_01/css/tab.css"><link rel="stylesheet" href="/static/new_net_01/css/404.css"> <meta name="baidu-site-verification" 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#f30;"></span></p><p><span>產(chǎn)品關(guān)鍵詞：</span>成都騰訊平臺(tái)信息流廣告怎么投放,信息流廣告</p><p><span>***更新：</span>2021-01-23 00:29:29</p><p><span id="click" >瀏覽次數(shù)：0次</span></p><a rel="nofollow" class="button">聯(lián)系我們</a></div></div><div id="raz2nam" class="rightbox"><h3>公司基本資料信息</h3><p style="border:0;"><a rel="nofollow">成都盤古搜尋廣告服務(wù)有限公司</a></p><p><span>聯(lián)系人：</span>曾潔</p><p><span>郵箱: </span>1021625970@qq.com</p><p><span>電話: </span>13882294882</p><p><span>傳真: </span>028_</p><p><span>網(wǎng)址: </span>http://www.pangod.com</p><p><span>手機(jī): </span>028-86086820</p><p><span>地址: </span>東御街19號(hào)1棟44樓4401、4402號(hào) </p><p>[當(dāng)前離線] <a rel="nofollow"> [加為商友] </a><a rel="nofollow"> [發(fā)送信件] </a></p></div></div><div id="baj7pg2" class="page-proshow02"><p class="title">詳細(xì)說明</p><div id="hvhd2y8" class="box"><p><p> 騰訊廣點(diǎn)通廣告 </p> <p> <br /> </p> <p> ⑷QQ空間信息流--多圖輪播廣告 </p> <p> 多圖輪播廣告支持使用3張圖來展示一支廣告，可以承載更豐富、靈活的創(chuàng)意，更適合品牌講好一個(gè)廣告故事。國(guó)內(nèi)外業(yè)內(nèi)的實(shí)踐證明，在移動(dòng)端呈現(xiàn)較豐富的內(nèi)容時(shí)，橫劃的體驗(yàn)比點(diǎn)擊跳轉(zhuǎn)更好。 </p> <p> ⑸QQ空間信息流--品牌頁卡廣告 </p> <p> 品牌頁卡是充分調(diào)動(dòng)社交元素的定制廣告資源，專屬昵稱可以有效增強(qiáng)用戶的閱讀意愿，點(diǎn)燃年輕人榮譽(yù)感的個(gè)性化裝扮也對(duì)品牌開放，品牌話題圈可以打造專屬于品牌的互動(dòng)區(qū)域。 </p> <p> ⑹微信廣告 </p> <p> 微信廣告是廣點(diǎn)通聯(lián)合微信團(tuán)隊(duì)推出的基于微信公眾平臺(tái)的廣告形式。微信廣告具有海量資源、高效投放和數(shù)據(jù)可控等三大特點(diǎn)。 </p> <p> ⑺QQ音樂手機(jī)客戶端廣告 </p> <p> QQ音樂是中國(guó)互聯(lián)網(wǎng)領(lǐng)域**的網(wǎng)絡(luò)音樂平臺(tái)及正版數(shù)字音樂服務(wù)提供商，月用戶數(shù)已到達(dá)3億，日用戶為7000萬。廣點(diǎn)通聯(lián)合QQ音樂，推出基于PC/移動(dòng)客戶端的社交廣告，廣告形式包括開屏，成都騰訊平臺(tái)信息流廣告怎么投放、banner圖片等，成都騰訊平臺(tái)信息流廣告怎么投放。QQ音樂質(zhì)量的流量資源，成都騰訊平臺(tái)信息流廣告怎么投放，加上廣點(diǎn)通專業(yè)的智能推薦算法，將為產(chǎn)品定位為青春時(shí)尚的廣告主釋放巨大的商業(yè)價(jià)值。 </p> <p> <br /> 成都小紅書廣告推廣開戶代理公司。成都騰訊平臺(tái)信息流廣告怎么投放</p><div style="width:100%;text-align: center;"><img style="max-width: 640px; max-height: 320px;" alt="成都騰訊平臺(tái)信息流廣告怎么投放,信息流廣告" src="https://tyunfile.71360.com/WaterMark/UploadFile/cdpgsx/637459771326412988/9664016.png"></div><p> 信息流廣告的重點(diǎn) </p> <p> 作為信息流廣告從業(yè)者或興趣者，必須明白信息流廣告的重點(diǎn)。其一是從本質(zhì)著手，掌握客戶的需求與產(chǎn)品特點(diǎn)。其二是從技巧著手，掌握信息流優(yōu)化技巧，以便不斷地對(duì)廣告投放進(jìn)行優(yōu)化，爭(zhēng)取比較好組合。 </p> <p> 本質(zhì)：項(xiàng)目需求分析 </p> <p> 1、認(rèn)知客戶需求：掌握客戶的需求與產(chǎn)品特點(diǎn)，分析目標(biāo)用戶，預(yù)想潛在用戶，了解需要解決的用戶痛點(diǎn)。 </p> <p> 2、明確營(yíng)銷指標(biāo)：比如下載量、注冊(cè)量、ROI等。 </p> <p> 3、營(yíng)銷場(chǎng)景化：為不同受眾/不同時(shí)間點(diǎn)等，搭建不同的營(yíng)銷場(chǎng)景。 </p> <p> 4、做好定向分析：確定精細(xì)定向的條件，比如地域定向、時(shí)間定向、興趣定向、性別定向等。 </p> <p> 5、確定創(chuàng)意組合：信息流廣告的組成部分主要包括文案、圖片、視頻、落地頁等。創(chuàng)意上的發(fā)揮，也是信息流投放的關(guān)鍵點(diǎn)所在。成都快手平臺(tái)信息流廣告價(jià)格成都信息流廣告公司排名。</p> <br /><div style="width:100%;text-align: center;"><img style="max-width: 640px; max-height: 320px;" alt="成都騰訊平臺(tái)信息流廣告怎么投放,信息流廣告" src="https://tyunfile.71360.com/WaterMark/UploadFile/cdpgsx/637459772965866036/714109.png"></div><p> 信息流是什么，百科上的定義分兩種【信息流有廣義和狹義兩種。廣義指在空間和時(shí)間上向同一方向運(yùn)動(dòng)過程中的一組信息，它們有共同的信息源和信息的接收者，即由一個(gè)信息源向另一個(gè)單位傳遞的全部信息的**。狹義指信息的傳遞運(yùn)動(dòng)，這種傳遞運(yùn)動(dòng)是在現(xiàn)代信息技術(shù)研究、發(fā)展、應(yīng)用的條件中，信息按照一定要求通過一定渠道進(jìn)行的?！?</p> <p> 其實(shí)判斷是不是信息流廣告很簡(jiǎn)單，就看兩點(diǎn)： </p> <p> 1. 與產(chǎn)品功能混排在一起的原生廣告 </p> <p> 例如： </p> <p> ①微信在使用微信朋友圈功能，查看好友動(dòng)態(tài)時(shí)，與好友動(dòng)態(tài)加載一起的廣告，就像朋友發(fā)的動(dòng)態(tài)信息。 </p> <p> ②今日頭條在使用APP功能瀏覽資訊時(shí)，混排在咨詢信息中的廣告，很像新聞信息。 </p> <p> 2.主動(dòng)推送 </p> <p> 信息流又叫feed流，feed的英文含義是供給、喂送，顧名思義，信息流廣告亦是如此，是主動(dòng)推送廣告。 </p> <p> 所以，一些垂直信息平臺(tái)的被動(dòng)廣告，并不能算目前的信息流廣告。 </p> <p> <br /> </p> <br /><p> 朋友圈廣告-數(shù)據(jù)定向能力 </p> <p> 朋友圈后臺(tái)有一個(gè)數(shù)據(jù)篩選系統(tǒng)，給廣告主提供全國(guó)微信用戶信息篩選，有以下數(shù)據(jù)可供篩選 </p> <p> 1、基礎(chǔ)定向： </p> <p> 地域：支持按行政區(qū)、城市、商圈、指定 POI 點(diǎn)自定義 500-5000 米輻射半徑的定向（地域定向數(shù)據(jù)來源于用戶近一個(gè)月的常用地點(diǎn)信息支持海外國(guó)家旅行到訪用戶）； </p> <p> 性別年齡：支持按性別、14-60歲具體年齡定向； </p> <p> 手機(jī)：支持按手機(jī)系統(tǒng)（iOS、Android）定向，支持按Wi-Fi、4G、3G、2G等聯(lián)網(wǎng)環(huán)境定向支持手機(jī)品牌、型號(hào)、價(jià)格定向； </p> <p> 婚戀情況：支持按用戶當(dāng)前婚戀狀態(tài)定向，包含單身、新婚、已婚、育兒； </p> <p> 學(xué)歷：支持按用戶的比較高學(xué)歷水平定向，包含博士、碩士、本科、高中、初中、小學(xué)。 </p> <p> 2、興趣定向： </p> <p> 商業(yè)興趣標(biāo)簽定向：（來源于騰訊產(chǎn)品用戶行為路徑大數(shù)據(jù)分析定義的標(biāo)簽）投放小紅書信息流廣告具體流程。</p> <br /><div style="width:100%;text-align: center;"><img style="max-width: 640px; max-height: 320px;" alt="成都騰訊平臺(tái)信息流廣告怎么投放,信息流廣告" src="https://tyunfile.71360.com/WaterMark/UploadFile/cdpgsx/637459771101686365/7321775.png"></div><p> 在信息流轉(zhuǎn)化漏斗中影響展示量、點(diǎn)擊量和轉(zhuǎn)化量的分別是什么因素，因?yàn)槁┒分械拿恳画h(huán)節(jié)都能成本的高低，每一環(huán)節(jié)都表現(xiàn)***，成本才會(huì)越可觀——展示量：數(shù)據(jù)定向、出價(jià)、資源位、預(yù)算與推廣時(shí)長(zhǎng)點(diǎn)擊量：素材創(chuàng)意、出價(jià)轉(zhuǎn)化量：數(shù)據(jù)定向、轉(zhuǎn)化頁面的表達(dá)***，我們?cè)倩氐轿氖字械尼槍?duì)每一象限，我們可以采取的解決辦法有哪些呢？ </p> <p> 1、***象限：轉(zhuǎn)化高，消耗多，成本高 </p> <p> 建議：這一類的數(shù)據(jù)其實(shí)是理想的情況，預(yù)算充足的廣告主可以繼續(xù)復(fù)制計(jì)劃，但若向第二象限進(jìn)發(fā)的話，那么需要優(yōu)化的因素比較多，重點(diǎn)在于出價(jià)、點(diǎn)擊率、轉(zhuǎn)化率(O系和CPA模式下需要分析轉(zhuǎn)化率)以及文案創(chuàng)意的精細(xì)度。 </p> <p> 2、第二象限：轉(zhuǎn)化高，消耗少，成本低 </p> <p> 建議：這一部分是比較好的廣告數(shù)據(jù)，轉(zhuǎn)化高成本低，可以持續(xù)保持觀察，當(dāng)然預(yù)算充足的廣告主也可適當(dāng)擴(kuò)量。 </p> <p> 3、第三象限：轉(zhuǎn)化低，消耗少，沒投出去 </p> <p> 建議：這一部分很明顯就是廣告沒能投放出去，曝光量級(jí)太小，那么我們優(yōu)化的時(shí)候就需要優(yōu)先考慮展現(xiàn)量。 </p> <p> 4、第四象限：轉(zhuǎn)化低，消耗多，成本高 </p> <p> 建議：***這部分的數(shù)據(jù)，轉(zhuǎn)化量低、轉(zhuǎn)化成本過高，我們優(yōu)先考慮優(yōu)化的便是投放方案(包括創(chuàng)意/落地頁/定向等)以及流量的精細(xì)度。成都UC頭條信息流廣告開戶找盤古廣告。成都騰訊平臺(tái)信息流廣告怎么投放</p> <br /><p style="text-indent:25px">微信附近推廣廣告怎么做？成都騰訊平臺(tái)信息流廣告怎么投放</p><p> 為什么敢這么說呢，因?yàn)閃eChat擁有月活10億+的鐵桿粉絲，包括你我在內(nèi)。 </p> <p> 騰訊的廣告收入由社交廣告和媒體廣告組成。 </p> <p> 據(jù)了解，占廣告收入近七成的社交廣告中，來自朋友圈的廣告占到絕大多數(shù)。如果只按50%的占比來算，表明單朋友圈廣告收入可能已經(jīng)超過了媒體廣告收入。 </p> <p> 一、平臺(tái)數(shù)據(jù)優(yōu)勢(shì) </p> <p> 月活10億+的用戶年齡普遍分布在15~40歲，在**城市具有**用戶群體93%的覆蓋率，已開通質(zhì)量公眾號(hào)2000萬+，且微信公眾平臺(tái)圖文消息閱讀量達(dá)30億+。 </p> <p> 微信平臺(tái)對(duì)于廣告主來說，具有四點(diǎn)****的優(yōu)勢(shì) </p> <p> 1、海量用戶：幾乎覆蓋全量中國(guó)移動(dòng)互聯(lián)網(wǎng)用戶； </p> <p> 2、精細(xì)觸達(dá)：所有定向以人為單位，有效觸達(dá)每一個(gè)目標(biāo)用戶； </p> <p> 3、系統(tǒng)化投放工具：平臺(tái)提供完善、可視化的效果評(píng)估數(shù)據(jù)，助力廣告主**分析投放情況； </p> <p> 4、閉環(huán)生態(tài)：基于平臺(tái)生態(tài)，提供公眾號(hào)關(guān)注、卡券發(fā)放、LBS、小程序等閉環(huán)解決方案。 </p> <p> 而且伴隨著平臺(tái)產(chǎn)品的每一次優(yōu)化，都將給廣告運(yùn)營(yíng)者提供較好的運(yùn)營(yíng)手段。成都騰訊平臺(tái)信息流廣告怎么投放</p> <br /><p style="text-indent:25px">成都盤古搜尋廣告服務(wù)有限公司主要經(jīng)營(yíng)范圍是商務(wù)服務(wù)，擁有一支專業(yè)技術(shù)團(tuán)隊(duì)和良好的市場(chǎng)口碑。公司業(yè)務(wù)分為廣告業(yè)務(wù)-搜索競(jìng)價(jià)推廣，廣告業(yè)務(wù)-信息流廣告，廣告業(yè)務(wù)-電商平臺(tái)廣告，廣告業(yè)務(wù)-線下傳媒廣告等，目前不斷進(jìn)行創(chuàng)新和服務(wù)改進(jìn)，為客戶提供良好的產(chǎn)品和服務(wù)。公司從事商務(wù)服務(wù)多年，有著創(chuàng)新的設(shè)計(jì)、強(qiáng)大的技術(shù)，還有一批**的專業(yè)化的隊(duì)伍，確保為客戶提供良好的產(chǎn)品及服務(wù)。在社會(huì)各界的鼎力支持下，持續(xù)創(chuàng)新，不斷鑄造***服務(wù)體驗(yàn)，為客戶成功提供堅(jiān)實(shí)有力的支持。</p></p><br /><p>文章來源地址: http://www.cdcfah.com/cp/2964232.html</p></div></div></div></div></div><div id="legnuw3" class="page-right twoColRt"><div id="oc73gsp" class="box01 margin10 clearfix"><h3><a href="http://www.cdcfah.com/cp/">猜你喜歡</a></h3><div id="xmog22n" class="recomPic likePro"><a href="http://www.cdcfah.com/cp/814588.html"><div><img src="http://tyunfile.71360.com/UpLoadFile/2019/11/1/14/637082168864691056_lgpj_5374157.jpg" alt="福建ZF配件哪家強(qiáng) 信息推薦自業(yè)物資供應(yīng)" class="vcenter" 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